eXperiential:
why eXperiential
trade show Branding?
Trade shows are sort of like a show-and-tell for your business. You bring in something of your own that you’re proud of. You show it off. You tell all of your colleagues why it’s the best. Then you listen as each of your colleagues tries to tell you, one by one, that what they brought is better than what you brought. You don’t believe it, of course. But do you compare your stuff to their stuff? Duh.
Really, there’s only one major difference between an elementary school show-and-tell and a full-blown, grown-up trade show: categories. Show-and-tells are usually a free for all. Bring in a doll. Bring in a movie. Bring in whatever the heck you feel like. At a trade show, only companies of a specific industry bring in an exhibit. Competition is a little tighter. Strategy becomes more important. (These last two sentences are debatable, depending on how strongly you felt about show-and-tell.)
But in all seriousness, a trade show is the time for your brand to shine. Whether you’re interested in mixing and mingling with potential customers, existing customers, competitors or media outlets, exhibiting at a trade show is a great platform for brand exposure. Besides getting your name out there, use a tradeshow to size up your competition!
Whenever you find yourself on the side of the majority, it is time to pause and reflect. Mark Twain
we transform eXhibits into experiences
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