Let’s get emotional for a second - Yes, we want to talk about your feelings. No, we do not want to be your therapists. Now – what brings about an intense feeling, you might ask? Well, lots of things. We’re going to keep our discussion here to the powerful evoker of feelings that we love the most: the senses. Sight. Sound. Smell. Touch. Taste. Do feelings evoked by the senses usually just pop up out of nowhere? Nah. They’re generally the result of some experience you’ve had in the past.
As we’ve said before, we want your brand to be an experience. While experiencing your brand, people may love it, or they may hate it. Obviously we’re going for love here – but even hate would be better than apathy, don’t you agree? We want your brand to stand for something. Something that you really believe in. Now of course, not everyone is going to believe in the same things as you. But we want your brand to be so clear, so intended, so tangible that it becomes an experience for anyone who comes into contact with it.
In order to convey this strong sense of your brands “self”, we suggest branding some environments. Every place your products are sold, every venue in which your brand is highlighted – they should all include visuals, and perhaps even sounds and smells that extend the experience of your brand’s products or services. Examples of components used for such branded environments include various elements such as dimensional signs, large format graphics, digital signage, lighting and even architectural design. Check out some of our branded environments, and let us help guide you through the process of creating an effective branded environment for your company.